Some occasions deserve more than a meal.
Curated culinary experiences for private gatherings and brand occasions in Paris — designed with intention, executed with precision.
You know exactly how your occasion should feel. You simply want someone who can make it so.
The right dinner does not happen by itself. It requires taste, timing, and an instinct for what your guests — or your brand — actually needs in that moment.
You are not looking for catering. You are looking for someone who understands the occasion, arrives already knowing what it should feel like, and handles everything from there.
That is what sarahby is for.
Designed around your occasion.
Every collaboration begins with understanding what the moment means and what it should leave behind.
Culinary Concepts
Tailored multi-sensory experiences for launches, showroom openings, and brand-defining moments.
Brand Activations
Food installations, immersive culinary experiences, and editorial formats that create content and feel simultaneously.
Brand Dinners
Press dinners, founder evenings, and VIP hospitality designed to represent your brand at its best.
Occasion Dining
A bespoke menu and atmosphere for the evenings that carry weight — anniversaries, reunions, quiet celebrations.
Culinary Hosting
Curated culinary presence across extended stays, seasonal moments, and occasions that bring people together.
Private Gatherings
Intimate dinners, family occasions, milestone celebrations — composed and effortless for the host.
From first thought to lasting impression.
01 – Share your occasion
Tell me about the moment you have in mind — the setting, the guests, the feeling you are looking for. A short form is all it takes. I will be in touch within 24 hours.
02 – Receive your culinary concept
You will receive a tailored culinary concept: the culinary direction, the format, the approach, the atmosphere. We refine it together until it feels exactly right.
03 – Confirm and look forward.
Once it feels right, everything from here is handled. Sourcing, logistics, team, timing — quietly and precisely taken care of.
04 – Be fully present.
Your only role on the day is to enjoy it. Your guests will feel that. That is the point.
A selection of moments — and the people who trusted sarahby to shape them
Sabine & Heinrich Dröge
Family Gatherings · Deauville & Paris · since 2018
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"Whenever the whole family gathers — in Deauville over the holidays or for special occasions — we want the atmosphere to be generous and effortless. With Sarah, it always is. She has a quiet sense for the room, for timing, for what each moment needs. That kind of awareness is rare, and deeply appreciated."
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Family gatherings, holiday events, staycations with extended guests
Andreas Koch & Marek Birkenstock
Private Hosting · Mallorca · Paris · Hamburg · since 2020
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"When we host — whether for friends or clients — it matters that the evening feels considered and calm. Sarah brings exactly that. She understands our taste, our rhythm, and the kind of experience we want our guests to have. She's become a quiet constant in the way we host."
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Hosting company events, clients and special occasions.
Pia Steffens & Sören Romboy
Working together since 2018
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Everyday nourishment, clarity in routines, light health-oriented focus
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Business-focused weeks, creative phases, moments when life speeds up
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“Our professional life moves fast—and our focus is on the business we’re building. With Sarah, our everyday nourishment became one thing we no longer had to manage. She understands how we live, what matters to us, and brings exactly the kind of calm consistency that lets us stay focused, knowing everything is cared for.”
120+
private dining experiences created
Each one thoughtfully curated to reflect individual preferences and occasions.
8+ years
crafting culinary experiences across Europe
sarahby designs the culinary experience around what the moment needs.
1st Place
at German Cookbook Award
Sarahs culinary work was honored with Gold for its culinary vision & authorship.
Meet Sarah
Origin
I grew up in a kitchen where food meant care—abundant, generous, and never rushed. My grandmother cooked all day: pasteten, roasts, filled eggs with caviar, layer cakes for every occasion. She never held back for family, and I was always by her side—watching, tasting, and slowly finding my own rhythm. That spirit still lives in everything I cook: generous, composed, and meant to be remembered.
Recognition
My culinary path began in Hamburg's entrepreneurial food scene and deepened through the traditions of Parisian culinary culture. This dialogue shaped Head Full of Herbs — my cookbook recognized with Gold at the German Cookbook Awards for its creative vision and contemporary culinary approach. That same instinct for taste, atmosphere, and occasion now shapes every private gathering and brand experience
Meet Sarah
Private Chef in Paris—known for thoughtful culinary presence, intuitive rhythm, and an instinct for what people truly enjoy. Quietly attuned, grounded, always led by taste.
My Culinary Signature
That same instinct — for taste, for atmosphere, for what a moment needs — now shapes every dinner, gathering, and brand experience I create. I bring a culinary handwriting that is recognizable without being rigid, and a creative sensibility that makes the briefing feel easy.
Trusted by
I work with clients who lead intentional lives and expect the same clarity and care in everything around them. The collaboration is direct, the aesthetic is calibrated, and the result tends to feel — as clients describe it — exactly right.
Voices around Sarah
This is not catering. This is a culinary point of view.
A concept that is yours, not templated.
Every occasion begins with a conversation — about your guests, your space, your taste, and the feeling you want to create. The result is not a menu from a list. It is a culinary direction designed entirely around your moment.
Execution you never have to manage.
Sourcing, preparation, team coordination, timing — all of it is handled. Your only responsibility is to be present. The work happens around you.
A sensibility that matches yours.
sarahby works with clients who have high standards and refined taste. The creative dialogue is direct, the aesthetic is calibrated, and the result feels — as clients often describe it — unexpectedly exact.
Ready to create something worth remembering?
For brands & agencies
Press dinners, brand activations, food installations, and culinary concepts that carry your brand.
For private occasions
Dinners, gatherings, holiday hosting, and milestone moments — curated around you and your guests.
FAQ
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sarahby creates curated culinary experiences for private gatherings and brand occasions in Paris. This includes intimate dinner parties, holiday hosting, milestone celebrations, weddings, press and brand dinners, food installations, experiential activations, launch events andculinary concepts for agencies and creative brands. No occasion is too small if it matters. Every collaboration is designed around a specific occasion — not from a fixed menu or package.
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Not in the traditional sense. sarahby does not offer standard catering with set menus and buffet formats. The work is closer to culinary direction — each occasion receives a tailored concept, designed to match the atmosphere, guest profile, and intention of the event. The distinction matters: catering serves food; sarahby shapes an experience.
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sarahby works with two types of clients. Private individuals — entrepreneurs, creatives, expats, and hosts in Paris — who want their gatherings to feel effortless, intentional, and genuinely memorable. And brand clients — directors, PR leads, agencies, and founders — who need a culinary concept that represents their brand at the right level. Both share one thing: they do not want standard. They want something designed for their specific occasion.
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Primarily in Paris and the greater Île-de-France region, including all arrondissements, Neuilly-sur-Seine, and surrounding areas. For private stays, sarahby is also available in Deauville, the Côte d'Azur, and selected European locations (London, Milan, Geneva, Brussels, Mallorca). Travel for extended stays or brand occasions outside Paris is available on request.
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sarahby works in English, German, and French. Most client communication is conducted in English. German is available for DACH-based clients and expats. French is used when appropriate for local context.
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It begins with a short request — either via the website form or direct message. You share the occasion, the guests, the feeling you have in mind. Within 24 hours, you receive a tailored culinary concept: the format, the direction, the atmosphere. We refine it together until it feels exactly right. Once confirmed, everything from sourcing to execution is handled. Your role is simply to be present.
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No. A short description of the occasion, the number of guests, and the feeling you are after is enough to begin. The culinary concept grows from that conversation. Clients are never expected to know exactly what they want — part of sarahby's value is translating a vague intention into a precise experience.
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For private dinners and gatherings, two to four weeks in advance is ideal. For larger or more complex occasions — holiday hosting, brand activations, or events with specific logistical requirements — four to eight weeks is recommended. Last-minute requests are occasionally possible and always worth asking about directly.
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Yes. Intimate occasions are where the work shines most. A dinner for four or six guests allows precision, personalization, and atmosphere. The investment is calibrated to the occasion — not inflated because it is small.
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The goal is always that the evening feels effortless — as if it simply happened that way. sarahby works with restraint: the presentation is considered but not theatrical, the service is present but not intrusive, the food is distinctive but never overwrought. Clients consistently describe the result as 'exactly right' rather than 'too much'.
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sarahby handles everything: menu and concept development, sourcing, preparation, team coordination, and execution. You provide the space — a kitchen with standard equipment is sufficient. For larger occasions, additional team members are included as needed. On the day, there is nothing for you to manage.
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sarahby works with a small team of trusted chefs and service, brought in according to the scale and format of the occasion.
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Yes. Dietary requirements are discussed in the initial brief and integrated into the culinary concept — not treated as afterthoughts. The menu is built around what works for your guests, not adjusted around it. Common requirements (gluten-free, dairy-free, vegetarian, vegan, allergies) are handled as a standard part of the process.
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sarahby's focus is on occasions and events — not ongoing daily or weekly support. For clients who host regularly, a recurring occasion-based arrangement (monthly dinners, seasonal gatherings, holiday hosting) is a natural fit and can be discussed as part of the initial conversation.
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The simplest way is via the request form on this page. Share the occasion, the date if you have one, and a brief sense of what you have in mind. A personal response follows within 24 hours. For brand occasions, direct outreach via email is also welcome.