Culinary events shaped around your occasion.
Paris based events, food installations and brand occasions.
Designed around your occasion.
Seated Dinner
A composed, full-service dinner experience, menu, atmosphere, and every detail shaped around your occasion.
Flying Bites, Amuse
Elegant one-bite formats designed to be enjoyed while guests mingle, served as flying service or as food installations. No plates required.
Food Installations
Visual, editorial food concepts designed as spatial experience, crafted for content, atmosphere, and lasting impression.
Event Catering
Flexible culinary direction for larger occasions and events, shaped around the identity and aesthetic of each brief.
From first thought to lasting impression.
01 Share your occasion
Tell me about the moment you have in mind, the setting, the guests, the feeling you are looking for. A short form is all it takes. I will be in touch usually the same day.
02 Receive your culinary concept
You will receive a tailored culinary concept: the culinary direction, the format, the approach, the atmosphere. We refine it together until it feels exactly right.
03 Confirm and look forward.
Once it feels right, everything from here is handled. Sourcing, logistics, team, timing, quietly and precisely taken care of.
04 Be fully present.
Your only role on the day is to enjoy it. Your guests will feel that. That is the point.
Voices around sarahby Events
"The evening felt exactly as we had hoped — considered, warm, and genuinely memorable. Every detail was in place before we arrived. Our guests are still talking about it."
Paris · 2025
Seated Brand Event · Christmas Dinner · Paris
"The food was beautiful — but what stayed with us was the atmosphere. Everything felt effortless and intentional at the same time. Exactly the kind of evening we had in mind."
Paris · 2026
Valentines Flying Amuse & Bites · Brand Event · Paris
"Having Sarah present changes the entire rhythm of a stay. The food is exceptional, but it is really the ease she brings — the sense that everything is taken care of — that makes the difference."
Paris · 2025
Culinary Hosting · Private Occasion · Paris
Meet Sarah & Her
Culinary Direction
Origin
I grew up in a kitchen where food meant care—abundant, generous, and never rushed. My grandmother cooked all day: pasteten, roasts, filled eggs with caviar, layer cakes for every occasion. She never held back for family, and I was always by her side—watching, tasting, and slowly finding my own rhythm. That spirit still lives in everything I cook: generous, composed, and meant to be remembered.
My Culinary Signature
That same instinct — for taste, for atmosphere, for what a moment needs — now shapes every dinner, gathering, and brand experience I create. I bring a culinary handwriting that is recognizable without being rigid, and a creative sensibility that makes the briefing feel easy.
Recognition
My culinary path began in Hamburg's entrepreneurial food scene and deepened through the traditions of Parisian culinary culture. This dialogue shaped Head Full of Herbs — my cookbook recognized with Gold at the German Cookbook Awards for its creative vision and contemporary culinary approach. That same instinct for taste, atmosphere, and occasion now shapes every private gathering and brand experience.
Trusted by
I work with clients who lead intentional lives and expect the same clarity and care in everything around them. The collaboration is direct, the aesthetic is calibrated, and the result tends to feel — as clients describe it — exactly right.
120+
private dining experiences created
Each one thoughtfully curated to reflect individual preferences and occasions.
8+ years
crafting culinary experiences across Europe
sarahby designs the culinary experience around what the moment needs.
1st Place
at German Cookbook Award
Sarahs culinary work was honored with Gold for its culinary vision & authorship.
Voices around Sarah
Ready to create something to remembering?
For brands & agencies
Press dinners, brand activations, food installations, and culinary concepts that carry your brand.
For private occasions
Dinners, gatherings, private events, and milestone moments, curated around you and your guests.
Impressions on Social Media
FAQ
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sarahby creates culinary events and experiences in Paris for private occasions and brand moments. The offering includes seated dinners, flying bites and amuse-bouche formats, food installations, and full culinary direction for larger events. Each project is built around a brief, not a template.
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Not in the conventional sense. sarahby brings culinary direction, not logistics as a service. The focus is on the concept, the atmosphere, and the food as an intentional element of your occasion. Everything is shaped around what the moment needs.
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For brand clients, directors, PR leads, agencies, creative expats and founders who need a culinary concept that represents their brand at the right level and that understand food as part of their identity. And for private hosts who want their gatherings to feel exactly right. If you are looking for a considered culinary experience sarahby is for you.
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Paris is the base. Most projects take place in Paris and Île-de-France. For the right brief, sarahby travels, Deauville, the Côte d'Azur, London. If you have something in mind, ask.
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English, German, and French.
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You share your occasion through the contact form. Sarah will be in touch personally to understand what you have in mind, the setting, the guests, the feeling. From there, you receive a tailored culinary concept. Once it feels right, everything else is handled.
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No. A short description of the occasion, the number of guests, and the feeling you are after is enough to begin. The culinary concept grows from that conversation. Clients are never expected to know exactly what they want — part of sarahby's value is translating a vague intention into a precise experience.
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For larger events and brand occasions, 4–6+ weeks is ideal. For smaller, more intimate dinners, 2–3+ weeks often works. Last-minute requests are occasionally possible and always worth asking about directly.
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Yes. Some of the most memorable evenings are the smallest ones. sarahby works from an intimate dinner to larger event formats with 100+ guests.
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The aim is always that it feels effortless, composed without being stiff. The food, the atmosphere, and the rhythm of the evening are thought through in advance precisely so that nothing feels forced on the day. Clients consistently describe the result as 'exactly right' rather than 'too much'.
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sarahby handles the culinary concept, sourcing, logistics, preparation, and service on the day, including any team required. You provide the space. Everything else is taken care of.
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sarahby works with a small team of trusted chefs and service, brought in according to the scale and format of the occasion.
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Yes. Dietary requirements are discussed in the initial brief and integrated into the culinary concept — not treated as afterthoughts. The menu is built around what works for your guests, not adjusted around it. Common requirements (gluten-free, dairy-free, vegetarian, vegan, allergies) are handled as a standard part of the process.
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sarahby's focus is on occasions and events — not ongoing daily or weekly support. For clients who host regularly, a recurring occasion-based arrangement (monthly dinners, seasonal gatherings, holiday hosting) is a natural fit and can be discussed as part of the initial conversation.
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The simplest way is via the request form on this page. Share the occasion, the date if you have one, and a brief sense of what you have in mind. A personal response follows within 24 hours. For brand occasions, direct outreach via email is also welcome.




